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Manager par la marque : bibliographie

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Aaker D.A. et Lendrevie J., Le management du capital marque, Dalloz, 1994.

 

Chan Kim W. et Mauborgne R. ,"Value Innovation, The Strategic Logic of High Growth", in Havard Business Review, 1997.

 

Chaganti R. et Haksever C., "Stakeholder Influence Strategies & Value Creation by New Ventures", in Journal of Small Business Strategy, Volume 13, n°2, pp 1-15, 2002.

 

De Chernatony L., From Brand Vision to Brand Evaluation, Butterworth-Heinemann, 2001.

 

De Chernatony L., "Brand management through narrowing the gap between brand identity and brand reputation", in Journal of Marketing Management, vol 15, pp 157-179, 1999.

 

Goia D.A., Schultz M., Corley G.C., "Organizational identity, image, and adaptative instability", in Academy of Management Review, 25(1), pp 63-81, 2000.

 

Hankinson P. et Hankinson G., "Managing successful brands: an empirical study which compares the corporate cultures of companies managing the world's top 100 brands with those managing outsider brands", in Journal of Marketing Management, vol 15, pp 135-155, 1999.

 

Horovitz J. et Panak M. J. , Total Customer Satisfaction, Prentice Hall, 1992.

 

Kapferer J.-N., Les marques, capital de l'entreprise, Créer et développer des marques fortes, 3ème Edition, Éditions d'Organisation, 2001.

 

King S., "Brand-building in the 1990's", in The Journal of consumer marketing, Vol 8, n°4, Fall, 1991.

 

Klein N., No Logo, La tyrannie des marques, Babel, Actes Sud, 2001.

 

Larkin T.J. et Larkin S., "Reaching and changing frontline employees", in Harvard Business Review, May-June 1996.

 

Low G.S. et Fullerton R.A., "Brands, brand management, and the brand manager system: a critical-historical evaluation", in Journal of Marketing Research, pp 173-190, vol XXXI, May 1994.

 

Macrae C., "Brand reality editorial", in Journal of Marketing Management, vol 15, pp 1-24, 1999.

 

Macrae C., "Mini cases on brand reality", in Journal of Marketing Management, vol 15, pp 107-116, 1999.

 

Pringle H. et Gordon W., Brand Manners, John Wiley, 2001.

 

Rifkin J., L'âge de l'accès, La Découverte, 2000.

 

Schmitt B., "Experimental Marketing", in Journal of Marketing Management, vol 15, pp 53-67, 1999.

 

Shocker A.D., Srivastava R.K. et Ruekert R.W., "Challenges and opportunities facing brand management: an introduction to the special issue", in Journal of Marketing Research, vol XXXI, pp 149-158, May 1994.

 

Schultz M., Hatch M.J. et Larsen M.H., The Expressive Organization, Linking identity, Reputation and the Corporate Brand, Oxford University Press, 2000.

 

Ward S., Light L. et Goldstine J. , "What High-Tech Managers Need to Know About Brands", in Harvard Business Review, juillet-août 1999.

 

Zyman S., The end of marketing as we know it, Harper Business, 1999.