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Strategy
Developing
pioneering strategies in the household appliance
sector
This project consisted of reviewing the
strategy of one of the world leaders in household
appliances in order to give it a renewed competitive
edge. The chosen approach involved systematically
examining the company’s positioning in every
segment to develop “pioneering” offers.
Managing
long-term development
The objective of this mission was to decompose
or dissect the client’s vision
and strategy into incremental goals and consistent
actions, by defining management indicators for
each level.
Marketing
Marketing
efficiency for a customer portfolio
This project, led for a telecommunications operator,
had the twofold aim of reducing the number of
actions involved in executing marketing initiatives
and increasing profitability.
Changing
the identity of a newly integrated company
Assist a large supplier and distributor of electricity
in the United Kingdom to launch/relaunch its brand
identity.
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Management
Brand management
in a telecommunications group
This engagement involved dual objectives: launching
a unique brand and transforming the internal identity.
Organisation
Reducing
marketing-related costs by 30% in a leading leisure
company
The objectives: questioning the operating principles,
reducing costs and motivating staff in order to
obtain results rapidly.
Opérations
Rationalising
the technical documentation of a global telecommunication
solutions provider
Reduce costs while improving the quality of the
information for clients
Performance improvement programme for
an industrial group
in France, Italy, Portugal, Canada, USA, Mexico,
Brazil, Chile, Argentina, India, China, Malaysia.
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