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Blue Ocean Strategy

©Kim-Mauborgne

 

Red Ocean is the battlefield selected by most companies to compete with each other
On the contrary, a company that locates in Blue Ocean chooses deliberately to distance itself from its industry, its rules and its competitors.

Izsak Grapin & Associés, first consultancy in France to be member of the Momentum Effect Network !

©Larréché

 

 

We highly recommend you reading « The Momentum Effect: How to Ignite Exceptional Growth » by Jean-Claude Larréché, Professor of Marketing at INSEAD.

 

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